 10
Marketing Tips For Success
by Shelley Lowery
1. FREE... I got your attention, didn't I. Offer a free
report, ebook or "how to" course. Information is the top
selling product online. You can use this to your advantage by offering
free information.
• As a sample of your information product (teaser)
• To identify a problem and promote your products or services
as the solution
• To bring traffic to your site
Providing free information is a great way to build a targeted list
of contacts. Pick up free autoresponders at the following sites:
SendFree - http://www.sendfree.com/
GetResponse - http://www.getresponse.com/
For more information about creating an ebook read the article entitled,
"How To Create An Ebook & Drive Massive
Traffic To Your Site By Giving It Away."
http://www.web-source.net/ebook_creation.htm
2. Newsletter (ezine) - Start your own newsletter and begin
creating your online community of contacts. Visit Yahoo
Groups to create your list, free. http://groups.yahoo.com
3. Write Articles - There are thousands of online publications
looking for quality content. Writing and distributing your articles
will provide you with free massive exposure. After you've written
your article, subscribe to these publications to assist you in getting
published.
Article Announce
Subscribe: mailto:article_announce-subscribe@egroups.com
http://groups.yahoo.com/group/article_announce
Articles Archive
Subscribe: mailto:articles_archives-subscribe@egroups.com
http://groups.yahoo.com/group/articles_archives
Free Content
Subscribe: mailto:Free-Content-subscribe@egroups.com
http://groups.yahoo.com/group/Free-Content
4. Ezine Advertising - Place your ad in targeted ezines.
Ezine advertising will enable you to reach thousands of
targeted potential customers very inexpensively. Visit the
Directory of Ezines to find a complete listing of publications,
ad costs, circulation and more.
http://www.web-source.net/cgi-bin/t.cgi?l=doe
5. Pay-Per-Click Programs - Pay-per-click programs will
enable you to advertise to your target audience and only pay
for results -- you pay a set amount for each visitor that is
sent to your web site. The most popular pay-per-click
program is the pay-per-click Search Engines. You can learn
more about pay-per-click Search Engines here:
http://www.payperclicksearchengines.com/
6. Advertising - Google AdWords provides a simple way to
purchase highly targeted advertising, regardless of your
budget. Unlike other sites selling banner ad space and
pay-per-ranking, AdWords provides advertisers with highly
effective text ads that are displayed with the search
results. Studies have shown that highly targeted keyword
advertising produces an average of four times the industry
standard clickthrough rate. For further information, visit
Google AdWords: http://adwords.google.com
7. Press Release - Write a quality press release about your
product or service and tell the world! For more information
on press releases, visit any of these sites:
CanadaOne provides a free interactive press release builder.
http://www.canadaone.com/promote/pressrelease.html
Gebbie Press provides over 10,000 links to print and
electronic media on the Internet.
http://www.gebbieinc.com
Automated Press Releases will enable you to send your press
release to over 10,000 publication contacts. You write your
press release or they'll write it for you.
http://www.automatedpr.com/
8. Networking (Joint Ventures) - Create a network of
like-minded marketers to help promote one another, provide
recommendations and exchange prominent links. Note: Be
cautious when selecting your networking partners and making
recommendations as your reputation is on the line. Only
network with individuals you truly believe in. Visit Google
to search for potential joint venture partners.
http://www.google.com
9. Discussion Groups & Forums - Subscribe to appropriate
email lists and visit discussion boards to participate in
online discussions. Although blatant advertising is not
permitted, most of the time, signatures are acceptable.
Visit Web-Source.net for a listing of discussion boards.
http://www.web-source.net/web/Discussion_Forums/
Visit Email Universe for a complete listing of email
discussion lists.
http://www.EmailUniverse.com/
10. Offline Promotions - Advertise in newspapers, magazines,
radio and TV. Visit the following sites for complete
listings.
Gebbie Press
http://www.gebbieinc.com/
Newspapers Online
http://www.newspapers.com/
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web
design
course, Web Design Mastery. http://www.webdesignmastery.com
And, Ebook Starter - Give Your Ebooks the look and feel of a
REAL book. http://www.ebookstarter.com/click.php?lid=1&af=bstudio1
Visit Web-Source.net to sign up for a complimentary
subscription to Etips and receive a copy of the acclaimed
ebook, "Killer Internet Marketing Strategies."
http://www.web-source.net
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