 Increase
Your Sales with a Highly Targeted Advertising Campaign
By Shelley Lowery
If you're looking for a low-cost, yet highly effective means of
advertising your products and services, then Google AdWords may
be your answer.
Google AdWords provides a simple way to purchase highly
targeted advertising, regardless of your budget. Unlike
other sites selling banner ad space and pay-per-ranking,
AdWords provides advertisers with highly effective text ads
that are displayed with the search results. Studies have
shown that highly targeted keyword advertising produces an
average of four times the industry standard clickthrough
rate.
Google, one of the premier Search Engines, receives over 29
million searches each day. Their popularity most likely
stems from the speed and accuracy of their search results.
Needless to say, placing your text ad with Google Adwords
will be a highly effective way to advertise your products
and services.
It is a well-known fact that text ads perform much better
than banner ads. What better way to target your audience
than through a popular Search Engine? Your potential
customer is there for a reason -- they're looking for
something. When a Google visitor types in their keywords,
they are almost instantly presented with their search
results. On the right side of the results are colored text
boxes containing targeted advertisements that match their
search terms.
When you place your ad with AdWords, you will have the
ability to select a list of tightly targeted keywords
including all of the following:
Keyword Matching - Shows your ad when a search includes your
selected words.
Phrase Matching - Shows your ad when a search includes your
selected phrases.
Exact Query Matching - Shows your ad when a search contains
your exact keywords and no others.
Negative Keyword Matching - Will not show your ad if a
search contains certain words you select.
This unique targeting technique will enable you to create a
highly targeted ad campaign and test your ads with a high
rate of accuracy. What's more, you can even target your ads
to a specific country or language.
The great thing about advertising with Google AdWords is
that you will have complete control over your ad and how
much you'd like to spend. You can open an account with a
credit card with no minimum deposit required. Once you place
your ad, it can begin running almost immediately.
Their advertising rates are very reasonable. The amount you
spend on your advertising campaign will depend on two
factors: (1) the number of times your ad is displayed and
(2) the position, one through eight, in which your ad
appears. The advertising rates are as follows:
Position 1 - $15 per thousand ads shown
Position 2 - $12 per thousand ads shown
Position 3 - $10 per thousand ads shown
Position 4 - 8 $8 per thousand ads shown
The position of an ad is determined by how well it is
performing. Ads with a higher clickthrough rate will receive
a higher position and in turn will cost more.
In order to increase your clickthrough rate and spend less
money, try to select keywords and phrases that specifically
target the product or service you're offering. Avoid using
common words, as these will use up your ad displays very
rapidly. Instead, select words that specifically target your
product or service. For example, instead of using a general
keyword like 'software,' use a keyword that focuses on a
specific software such as 'FrontPage 2002.' Or, a little
less focused, 'web design software.' In addition, make sure
you use your keyword phrase (search term) as the title of
your ad. This will increase your clickthrough rate
considerably.
When you set up your account with Google, make sure you use
a different ad for each search term. Not only will this
increase your ad's relevance in the search results, but it
will also increase your clickthrough rate.
Once you place your ad, you can easily track your ad's
response rate and make adjustments instantly. This is a
great, low-cost way to find out which ads are performing the
best.
Google AdWords provides Internet marketers with a cost-
effective alternative to banner advertising. If you want to
increase your traffic and sales, give AdWord a try -- you'll
be glad you did.
For further information, visit Google AdWords:
http://adwords.google.com
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web
design
course, Web Design Mastery. http://www.webdesignmastery.com
And, Ebook Starter - Give Your Ebooks the look and feel of a
REAL book. http://www.ebookstarter.com/click.php?lid=1&af=bstudio1
Visit Web-Source.net to sign up for a complimentary
subscription to Etips and receive a copy of the acclaimed
ebook, "Killer Internet Marketing Strategies."
http://www.web-source.net
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