 Networking
Your Marketing Strategies
By Shelley Lowery
A network is a group of points or locations interlinked with specific
paths. A network can be computers, people, web sites, or anything
that is linked together to form a group.
Remember the old adage, "There is power in number?" You
can
utilize this power by developing a network of locations all
promoting your products or services.
Web Sites
Networking your web sites in one of the best marketing
strategies you can use. The concept is simple. Develop
several web sites promoting similar products, and link them
all together.
Let's say for example you have a web site that focuses on
dogs and offers the following products:
• Dog grooming course
• Dog grooming supplies
• Dog obedience training
• Dog breeds guide
• Dog show supplies
Rather than using one general site to market all these
products, develop five separate targeted sites and create a
network.
Your first step will be to register five separate domains,
each targeting your products. Your domains might look
something like this:
doggroomingcourse.com
doggroomingsupplies.com
dogobediencetraining.com
dogbreedsguide.com
dogshowsupplies.com
Selecting the right domain names is an essential part of
developing your network. Your domain names should include
your primary keyword phrase.
A keyword phrase is two or more words that best describe
your web page. However, selecting the right keyword phrases
can be a bit difficult.
Goodkeywords.com offers a free little software program that
will assist you. Simply type in a keyword and the program
will provide you with a list of additional keyword phrases.
http://www.goodkeywords.com
Each site within your network should be strategically
optimized for the Search Engines and solely focus on your
primary keyword phrase.
For example, the dog grooming course site might provide
visitors with free dog grooming tips, articles and advice.
The dog grooming supplies site might provide visitors with
tips on selecting a good grooming table, or tips on how to
properly use clippers and scissors.
All of the content within each network site must be
completely targeted to each site. This in-turn will drive
highly targeted traffic to each site.
In addition, each site should also link to all the other
sites. This can be accomplished by setting up a special link
section within each site. Your link descriptions should be
your primary keyword phrases:
• Dog Grooming Course
• Dog Grooming Supplies
• Dog Obedience Training
• Dog Breeds Guide
• Dog Show Supplies
To get the most out of your network, consider publishing a
generalized ezine that targets your main keyword. In this
example, dogs. You can then set up a subscription form on
each site and collect new subscribers from each.
Can you see how powerful a network can be? You're targeting
several different keyword phrases, driving highly targeted
traffic to each site, sharing the traffic with your other
sites, and collecting email addresses from each.
Networking is not exclusive to web sites. You can use this
same technique to network all of the following:
Products
When marketing similar products, develop a network by
promoting all of the products within each individual
product. For example, within each of the above dog products,
we would promote all of the other products.
Free Ebooks
Free ebooks offer a great way to promote your products. For
example, each of the dog sites above could offer a different
free ebook that provides tips, articles and advice that
targets their specific audience. In addition, each of these
ebooks should promote the sites and the other ebooks to
create a network.
Autoresponder Courses
Autoresponder courses not only provide your visitors with
great free content, but they also provide you with a great
opportunity to promote your web sites and products. For
example, the dog sites can each offer a different
autoresponder course. Each of these courses should also
promote the sites and the other courses.
Affiliate Sites
Just as you can network your own products and web sites, you
can also network affiliate products that target your market.
This technique involves registering a domain name for a
handful of targeted affiliate programs, developing
customized affiliate pages, and setting up your sites just
as you would for your own products.
Although this article provides some basic networking
techniques, it's far from complete. Networking is one of the
most powerful marketing strategies used on the Internet. Use
your imagination and develop a networking plan for your
business. It will be well worth your time and effort.
About the Author:
Shelley Lowery is the author of the acclaimed web
design
course, Web Design Mastery. http://www.webdesignmastery.com
And, Ebook Starter - Give Your Ebooks the look and feel of a
REAL book. http://www.ebookstarter.com/click.php?lid=1&af=bstudio1
Visit Web-Source.net to sign up for a complimentary
subscription to Etips and receive a copy of the acclaimed
ebook, "Killer Internet Marketing Strategies."
http://www.web-source.net
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